The Radio Group's seven stations are part of Arbitron market #244 which includes LaSalle, Bureau, and Putnam Counties. Marshall County is also included in the survey area, bringing the number of surveyed listeners age 12+ to 74,000. Other counties not included in the LaSalle-Peru market but reached by Radio Group stations include Lee, Livingston, Grundy, and DeKalb Counties.
MARKET FACTS:
Total Population: 131,600
Total Retail Spending: $2.234 billion (2011, up 12% from 2010)
Total Households: 62,500
Median HH Income: $47,578
Retail Spending per HH: $35,754
Radio Reach/Week: 92%
Radio Group Station Listeners spend an estimated $900 Million a Year!
That’s over $14,000 per Listener
Radio Group Stations
WALLS 102 (WALS-FM): Country & Q97.7&Q103.3 (WIVQ-FM & WSTQ-FM simulcast): Top 40
These two stations are either the #1 or #2 most listened to station in the market in every day-part. Overall, WALS has 28,600 listeners a week, while “Q” has 27,500. Both stations feature high-energy personalities and listener interaction on radio and social sites. Both stations stream on-line and I-Phone and Android apps for free.
Classic Hits 106 (WYYS-FM)
Classic Hits: Highest rated 35+ station in the market. Like WALLS and Q, the approach is high-energy. Very popular with advertisers because of the older than average population of the area.
WGLC-FM
Country: WGLC is distinctive from WALS because of its Country Lifestyle approach. WGLC serves one of the highest producing agricultural areas in the Midwest, and thus features farm news and a more full-service approach than does WALS. Because WALS and WGLC have different geographic areas and WGLC’s demo is slightly older, these two Country stations are a good combo buy for advertisers.
WSPL-AM Talk
WSPL is the heritage Streator station and serves an area of 18,000 residence in the southern most area of the market. Local news is the foundation of the station and it truly is “Where Streator People Listen.”
This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, gender, national origin, or ancestry.
WALLS 102 (WALS-FM): Country & Q97.7&Q103.3 (WIVQ-FM & WSTQ-FM simulcast): Top 40
every day-part. Overall, WALS has 28,600 listeners a week, while “Q” has 27,500. Both stations feature high-energy personalities and listener interaction on radio and social sites. Both stations stream on-line and I-Phone and Android apps for free.
Classic Hits 106 (WYYS-FM)
WBZG-FM 
WGLC-FM
WSPL-AM Talk
Cheryl Knirlberger
Judy Miller
Maeckenzie DeMay-Perino
Jeff Billig
Gary Kiefel
Katie Oberholz
