12+ Metro Population 130,800. Studstill Media Stations Weekly Reach 73,700 (56%).
WIVQ/WSTQ simulcast, Top 40. “Q” is the most listened to station in the market 12+, 18+, Women 25 to 54, and even Men 25-54. It’s a must buy for any business targeting the under 45 age demo. Local personalities include Dave Patrick, April, and Danica. Q streams at qhitmusic.com and on I-Phone and Android apps. Weekly listenership: 12+: 37,100 (#1), 25-54: 18,500 (#1) W25-54: 12,500 (#1)
WALS, Country. WALLS 102 dominates the format, with almost 2 ½ times more listeners than the next Country station. Personalities include Dog Hannon, Danica, Dave Patrick, Easy E, and Tomcat. WALS streams at walls102.com, and on I-Phone and Android apps. Weekly listenership:12+: 24,200 (#2)
WYYS, Classic Hits . High energy announcers give “Classic Hits 106” a Top 40 sound while playing a well researched blend of late 60’s, 70’s and early 80’s hits. Personalities include Tomcat, Sweet V, Sloppy Joe, and Wizzard. WYYS streams at classichits106.com, and on I-Phone and Android apps.
Weekly listenership:12+: 24,000 (#3), 25-54: 11,400 (#3), 45+: 16,500 (#1).
WBZG, Classic Rock. The area’s only Rock station continues to draw a large and wealthy Male audience. Average Retail Spending per listener of $17,000 annually is one of the highest in the market.
Weekly listenership: 12+ 14,000 (#5), Men 18+ Listenership 8,800 (#4)
WSPL, Talk/Adult Standards. Where Streator People Listen describes Streator’s home town station. 35% of the 14,400 residents 18+ listen each week. Personalities include Colin McIntyre, Nick Deranek, and Sheila Aimi.
WGLC, Country. The heritage Country station for north LaSalle and Bureau Counties and Lee County serves one of the best agricultural areas on the world. WGLC is hyper local, with news, farm, sports, and wide variety music.
For complete details, ask your sales representative or contact Studstill Media at 224-2100.
Report: Copyright 2008 Arbitron Inc. Software: Copyright 2008-2011 Arbitron Inc. Arbitron Data: Copyright 2012 Arbitron Inc. All Rights Reserved. For use pursuant to a license from Arbitron Inc. Subject to the limitations and qualifications disclosed in the data and reports. TAPSCAN is a mark of TAPSCAN Inc. used under license. All ratings based on Fa2012/Sp2012 Cume Persons. Total Market Area, and smaller areas as noted.
Cheryl Knirlberger
Judy Miller
Maeckenzie DeMay-Perino
Jeff Billig
Gary Kiefel
